What is the brand name that you want in your logo?
Describe what your company does, its target audience, competitors, etc
The main necessities of humans are unadulterated food and pure air. Hara aims to provide both the basic necessities to humans at the purest state possible by empowering them to grow their own plants in their houses. These plants include those which can provide organic vegetables and fruits and also those which can control pollution. It also aims to use vertical gardens to tackle pollution in the second phase of its business.
The vision of Hara is to increase the greenery present around us. We are currently living in concrete jungles where we hardly see any greenery out there. Hara aims in spreading greenery around the planet by promoting the advantages of growing plants in house.
The Target audience of Hara for the first phase will be Tier 1 city (Mumbai, Bangalore, Chennai, Delhi) who will be ready to try adopting the first products of Hara and grow a few plants in their house. We will be targeting young couples and also old couples who will be interested in having home grown food instead of buying vegetables from the market and those with a genuine interest in growing plants.
What feeling or message do you want the logo to convey? Mention your favorite logos, color preferences, etc
The logo should convey freshness, greenery, peace and calmness. It should make him/her feel that he is indeed responsible for giving back to Mother Nature and for making this world a better place to live; especially for his/her future generations.