27 Jan 2014
We are often asked why we went the curated crowdsourcing route for CrowdStudio, when most of the existing platforms do not do any curation.
Crowdsourcing platforms harness the skills of many people to quickly achieve a task for a client. We have written in the past about how crowdsourcing played a big part in our founders' careers
One flaw we observed in these platforms is that the focus was on the number of options, not on quality. A clients might get hundreds of designs, but most of them will be of poor quality.
Finding a good designer is hard. On most platforms, clients have no way of evaluating a designer’s skill or knowing if they have understood their design brief.
In CrowdStudio, our team of experienced designers carefully analyze the portfolio of every designer who requests an account before approving them to participate in projects. As a result, we have a smaller, but skilled community of designers.
For clients, this means that they can choose the best among a set of great submissions. No client wants to waste time sorting through a pile of bad submissions to find a great one. Thanks to the curation process, they can rest assured that the chosen candidates have a high skill level. The client may get fewer designs, but more of them will be candidates for a winner.
For designers, this means that they get to be a part of a small, but passionate community. With less noise in the projects from low quality submissions, their designs are more likely to be noticed. And of course, a smaller group means there is a bigger chance for each designer to win.
Crowdsourcing is a great option for startups that cannot afford professional design studios. But we believe that the aim of crowdsourcing shouldn't be just about finding cheap designs - it also be about enabling clients to find quality designs at affordable prices.