26 Oct 2016
Can you imagine your favorite brand’s logo in a different color or font? What if Starbucks logo went red instead of green and Coca-Cola green and not red?
The reason why we can’t imagine these changes is because these iconic logos have become more than their brand name!
They are now a representative of what the brand is all about! They have become the quintessence of the brand itself!!
Logos are designed to build an emotional connect with the customer. That is what builds brand loyalty.
The cost of getting a logo ranges widely. Depending on who is designing it for you, it could cost you as less as $10 or as much as $500,000 if a top-ranked advertising agency is doing the job.
Cheap or expensive, logos generate value.
How much you can spend on getting a logo designed comes down to the following two factors:
Your budget, and
What is the status of your brand in the market?
New ventures don’t have many spare resources to spend as it is. Realistically speaking, spending huge amounts of money on a logo is not an option, especially for a start-up.
As your brand identity and its voice grow and you are ready to scale to another level, you can think of getting a fresh logo designed at CrowdStudio.
Or having experienced the actuality of the business and with lesser financial constraints, you can reinvent the logo to complement your current market position.
For your business to grow, the brand needs a strong foundation. Hence, while creating your logo, keep the following things in mind:
Be Very Specific. Your logo should be able to convey your business in a simple yet effective manner.
Get Both The Elements Right. The graphic design and your type font should be perfectly in the balance with each other and reflect the attitude of the brand.
Color Scheme. The color is the most crucial factor when deciding on the logo. Each color is associated with emotion. For example, green evokes calmness; nothing says love, passion, or zest like red, and if it is serenity or innocence you are looking for, then it has to be white, and more likewise. People relate to primary colors more. The top brands of the world use this color scheme because it instills trust, confidence, and joy in their brand.
Consider Its Usage. Design a logo which is self-explanatory and memorable. Also, evaluate how it would look across all marketing channels and stationery.
As a startup, there are ways in which you can save on the cost of getting a logo.
Microsoft’s logo was redesigned in 2012 by their own design team. It was the first time in 25 years that the company had used their own talent pool! They accept the fact that had they gone outside, the branding firm would have cost them anything from $250 to $500,000! The first Google logo was designed by its co-founder Sergey Brin, that too on a free graphics software! Co-founder and accountant for Coca-Cola, Frank M. Robinson, suggested the two loopy ‘Cs’ from advertising perspectives.
Look for other inexpensive sources. The iconic Twitter’s bird logo cost the company mere $15 when they purchased it from iStockphoto.com Its artist got $6. Branding agencies cost minimum $5,000 for designing a logo! Nike’s swoosh was designed in 1971 by a student of graphic design. He was hired to make graphs and charts by Phil Knight, the company’s co-founder.
New businesses can opt for crowdsourcing platforms for logo designs, where you can get multiple design ideas at a much lower cost. There are certain logos like GE, Coca-Cola, etc. that haven’t felt the need to change from how they began besides a few tweaks, and then there are a few like Apple, IBM, Nokia, etc. that have undergone a massive makeover. Certain logos have become so iconic that they do not even need words to accompany them anymore. They are instantly recognizable. Our recommendation is that you do not spend too much on creating a logo initially. But, choose wisely, because a strong logo would inspire the customers to give your brand a chance!