13 Nov 2016
An important factor that you should consider while taking the plunge into the entrepreneurial world is to ‘create existence’ for your idea. This encompasses moving the concept from your mind and instilling it in the minds of others in a similar way.
An optimum way to help ‘create existence’ for your concept is to design a unique identity for your business through a trademarked logo.
This gives your start-up credibility and recognition in the eyes of the targeted audience.
A well-designed logo also boosts trust in your enterprise and establishes the financial viability of your business.
Here we have consolidated a checklist that you can refer to before you embark on the journey of creating the perfect logo for your enterprise.
When you are designing the name or the message that the logo holds, you need to consider what your business represents, and what makes you unique. If you are already marketing your product, this becomes an easier task. You can use the messaging summary and concepts on hand and use them to design the initials or words on your logo.
The thumb rule here is to keep it short and succinct!
Trends come and go; so any design that emulates the current trending look will be outdated in a few years time. Hence, instead of concentrating on what’s hip today, you should focus on classic rules of design and build something that stands the test of time. The design should also communicate your identity in the simplest possible way like crowdstudio.
Bare essentials never go out of fashion; so most designers recommend creating your logo in black and white first. Adding colours are usually reserved towards the end of the process. By leaving the colour out of design, the focus will be entirely on the figure/structure and the existing white space.
Versatility is extremely important in the design of a logo. A good logo works in varying sizes, from a mark in the corner on a press release to adorn an elaborate landing page on the website. You should ideally create variations of your logo with dark and light backgrounds and with differing sizes to assess its flexibility.
A logotype is a symbol made up of letters, while a logomark communicates your brand through a symbol. When you are working on the design of your logo with a third-party service provider, knowing these terminologies really help!
Every font has a personality. You should identify the personality of your targeted demographic – Are they modern or classic? Is your product targeting teenagers or professionals in their 40s?
You should find the impression that you want to make on your audience and create a face that echoes it. Serif fonts are often formal, and round sans serif typefaces are the opposite. You can play around with fonts and shortlist the one that suits you best.
This one is obvious. Going through landmark logo designs in history will inspire you and set you off in the right direction.
In a nutshell, a professionally designed logo helps the business communicate with its target demographic through a well-crafted message that speaks uniquely to them. So, once you have identified what you are trying to communicate, go ahead and build a great branding!