13 Aug 2014
For those who haven’t tried it before, crowdsourcing design can be confusing. If done wrong, the only thing they’ll end up with is hundreds of hours of wasted time and a design they don’t really love. Most crowdsourcing sites will guide you through the process of registration and payment but what really counts is this: attracting talented designers to your project. Here are some tips to help you out.
Clarity: In the creative brief, be clear and specific about your project title, requirements and goal. An easy-to-understand brief will ensure that more submissions are tailor-made to your goal.
Reward money: It goes without saying - the higher the reward, the greater the participation, as proven by the project to design the logo of CrowdStudio. Carefully consider your budget and the project’s long-term importance, and fix the highest reward you can.
Feedback: Designers on your project need to ask specific questions to create a good design, so ensuring an open atmosphere is for the best. Feedback is a two-way street and a client can build good relationships with a designer through constant communication.
Sharing is caring: Get the word out on as many social media sites as you can. This creates interest and ensures that more designers come forward to participate.
Appreciation: Positive feedback is a great motivator. From the initial stage onward, publicly acknowledging designers who have contributed good ideas is a great way to sustain interest.
Patience is the biggest virtue. Don’t expect results right away. The process will be more like this - wait for the first set of designs, give feedback for the not-so-good ones, wait for the revised designs, give feedback for the not-so-good revisions, wait for the re-revised designs...In the end, the designs you get will only be as good as the feedback you give.
All these guidelines demand only one thing: a 100% involvement from you! So put your heart in it, and your project will take off.