21 Mar 2017
Logo design undergoes endless changes and is subjected to fashion trends. Knowing the relevant concepts, you’ll be able to create a logo that translates the ideas of your business, stands the test of time and avoids confusing awkwardness like those shows on buzzessay.
Below are 13 main logo design trends of 2017.
Simpler doesn’t mean worse! In 2016, the desire for minimalism was clearly observed in many well-known companies. The absence of effects (or the minimum quantity of those), simplification of forms, and correct placement of accents – such a refreshing increases the ease of use on a variety of platforms.
This trend emerged in 2016 and will hardly cease to be popular in the next couple of years. The original visual composition, created by the vertical or horizontal placement of inscriptions, is a great opportunity to place long phrases on logos. Block layout along with complementary graphic elements slows the reading of the text and, consequently, increase its memorability.
Surprisingly, one of the oldest trends still holds its position, giving birth to more and more interesting and memorable logos.
Of course, minor changes are inevitable: in 2016, the designers experimented with fonts, stylisation, kerning, and simple effects. 2017 will retain this tendency.
Lettering is used in the development of an identity of cafes, restaurants, and hotels. This trend is among the leaders in popularity and effectiveness. This sophisticated and elegant style is a kind of classic. Such delicacy for connoisseurs will hardly lose its positions in the nearest future.
Why complicate things, fixing what isn’t broken? This style is similar to minimalism, but it provides a more extensive space for imagination.
The main feature is the absence of overloaded three-dimensional images with a variety of textures, gradients, and patterns. Flat design is about clear, simple and neat graphic compositions that cause a sense of comfort, ease, and clarity. Keeping pace with Minimalism, Flat will also be relevant in 2017.
Despite the rise in the popularity of simple and concise trends, the use of gradient is still practiced in some large companies, although in a somehow muted and restrained tone and with palettes taken from material and flat design.
Another offshoot of minimalism is a line art represented by graphical and text-graphic logos, fully or partially created using a continuous line of a particular color, usually dark. These simple illustrations got a lot of attention in 2016 and will remain popular in the foreseen future.
Stenciled typography looks attractive and provides extensive design freedom of choice. Such logos are well-remembered thanks to a clear visual hierarchy.
In the past, designers have performed quite bold experiments with palettes, but 2016 showed that the elegant combination of black and white is a classic win-win option for properly prepared logo composition. Despite the limitation of color, this trend will remain popular due to the freedom of design ideas regarding the form and content.
This trend emerged in 2015 and is likely to take a leading position in 2017. Until recently, the color overlaying was used to create logos in the form of animals, but, as Mastercard showed us, the style is suitable for major reputable companies when the focus shifts towards inscriptions or geometric shapes.
If you take a simple geometric shape and fit some text into it, you’ll get much more attention of potential customers. Another win-win option.
Handmade, exclusive logos are always in trend, and 2017 is no exception. Different versions of stylization (grunge, vintage, and so on) will help you achieve uniqueness and originality that will increase brand awareness.
It is no secret that the most memorable logos include a graphic puzzle. You look at it and see a certain image, but once you note some of the details (or reach the composition entirely), you notice that the logo is not as simple and primitive as it initially seemed to be. Every such logo is a masterpiece!
Do not be afraid to create and invent. Who knows, maybe, your logo will establish a new trend?
Lucy Adams is a blogger from BuzzEssay. Feel free to share your ideas with the blogger and get a high-quality, in-depth article in return. Don’t miss the unique chance to add some value to your website for free!